Maddie Metz

I graduated with Distinction from Indiana University Bloomington, earning a Bachelor of Science in Business with a major in Marketing from the Kelley School of Business and a minor in Sports Marketing and Management from the School of Public Health.

During my time at Indiana, I developed a strong foundation in digital and social media strategy, content marketing, web design, and brand management. I was also selected to participate in the Sports Industry Workshop through the Kelley School of Business, which allowed me to expand my network and build meaningful connections across the sports industry.

I gained hands-on experience in sports marketing and through roles with the Big Ten Network and the Tampa Bay Buccaneers. At the Big Ten Network, I collaborated across departments to create marketing and promotional materials as well as supported event activations such as the BTN Big10K and Big Ten Media Days. 

With the Buccaneers, I managed the team’s website as well as key social media platforms, maintaining content, updating rosters, ideating social posts, tracking analytics, engagement, and follower growth. These experiences allowed me to develop a strong foundation in digital content management, marketing strategy, and understanding the importance of audience engagement within the sports and entertainment space.